Privacy policy

Shaped AE is a British-founded and managed interior design, fit out, bespoke furniture and joinery company, trading under Shaped Home Decor And Joinery L.L.C. We are committed to delivering an exceptional overall service, from initial design concept through to completion and delivery, while maintaining the highest standards of privacy and data protection for our clients.


Our website, www.shaped.ae, serves clients across the UAE and is owned and operated by Shaped Home Decor And Joinery L.L.C, a limited liability company registered in the United Arab Emirates.



Collection of Personal Information

When you access shaped.ae (the "Site"), certain information is collected automatically from your device. This includes your web browser type, IP address, time zone, and cookie data. When you place or attempt to place an order through the Site, we also collect details such as your name, billing and shipping address, payment information, email address, and phone number. We refer to all of this collectively as "Personal Information," which covers both Device Information and Order Information.


Use of Personal Information

Your Personal Information is used for a range of purposes, including:

  • Processing and fulfilling orders, arranging delivery of products and services, handling payments, and maintaining communication with you.

  • Monitoring and improving the performance of our Services, resolving technical issues, and enhancing the overall user experience.

  • Tailoring your experience by recommending products, features, and services that may be of interest to you.

  • Meeting our legal obligations, including identity verification and other regulatory requirements.

  • Reaching out to you via phone, email, chat, or direct message as required.

  • Serving relevant advertisements based on browsing behaviour, without directly identifying you.

  • Identifying and preventing fraudulent activity, and managing any associated credit risk.


Security Measures

Protecting your data is a priority at Shaped AE. We achieve this through:

  • The use of encryption technology during data transmission.

  • Adherence to the Payment Card Industry Data Security Standard (PCI DSS) for all credit card transactions.

  • Physical, electronic, and procedural controls governing how personal information is collected, stored, and shared.

  • Device-level security measures to prevent unauthorised access or data loss.

We also encourage you to take responsibility for safeguarding your own password and devices.


Sharing Personal Information

There are limited circumstances in which we may share your Personal Information with third parties, specifically to:

  • Support the purposes for which your information was originally collected.

  • Meet legal or regulatory obligations, respond to lawful requests, or defend our legal rights.


Behavioural Advertising

From time to time, your Personal Information may be used to deliver targeted advertising or marketing content. If you prefer not to receive such communications, you can opt out via platforms such as Facebook, Google, or through our email marketing unsubscribe options.


Do Not Track

Our data collection and usage practices remain consistent regardless of any Do Not Track signals sent by your browser.


Data Retention

We hold onto Order Information as part of our records. Should you wish for your data to be removed, you may request this at any time.


Changes to This Policy

Our Privacy Policy and Terms & Conditions are subject to change. We recommend reviewing these pages periodically to stay informed of any updates.


Examples of Information We Collect

The type of information we collect depends on how you interact with our Site:

  • When placing an order, we collect your billing and shipping address, phone number, and email address.

  • When subscribing to our newsletter, we collect your email address and first name.


Transferring Your Personal Information to Third Parties

We handle all transfers of Personal Information to third parties, such as affiliates or service partners, with care and only under conditions that reflect our commitment to your privacy. Our Site may contain links to external websites; however, we are not responsible for the privacy practices or content of those sites and encourage you to review their policies independently.

Where payments are processed through our payment gateway, we have access only to limited transaction details, such as the last four digits of a card or the payment method used.

Instalment-based payments are handled by redirecting you to third-party providers and are not processed directly through shaped.ae.

Our servers are protected by security measures designed to prevent unauthorised access, misuse, or disclosure of your Personal Information. While we take every reasonable precaution, we acknowledge that no electronic transmission of data can be guaranteed as fully secure, and users accept this by using our Site.


Your Rights

  • You have the right to be informed about the Personal Information we hold about you.

  • You may request access to your personal data at any time.

  • You can ask us to correct any inaccurate information we hold, free of charge.

  • You have the right to ask us to stop processing your data for direct marketing purposes.

  • You may request that we delete your data or restrict how it is used.

For any data-related queries or requests, please do not hesitate to contact us at info@shapedae.com.


How We Protect Your Information

All Personal Information is stored securely on protected servers with safeguards in place to prevent accidental or unauthorised access, loss, alteration, or disclosure. We are committed to upholding your privacy in line with this Policy and apply appropriate technical and organisational measures to protect against unlawful data processing. We ask that users acknowledge and accept that electronic data transmission carries inherent limitations beyond our control.


Personal Information Disclosure

Your personal information may be shared with trusted affiliates or service partners only with your prior consent and only to the extent necessary. We will never sell your personal information or share it with third parties for purposes outside of those stated in this Policy.

In circumstances where legal proceedings require it, Shaped Home Decor And Joinery L.L.C may be required to disclose personal information to the relevant authorities in accordance with applicable law. At present, Shaped AE does not share personal information with any third party. Should this change in the future, we will seek your consent before doing so.


Cookies Used by Shaped AE

We use several types of cookies across our Site, each with a distinct function:

  • Session Cookies: Temporary cookies that expire when you close your browser. These are essential for core Site functionality during your visit.

  • Analytics Cookies: Used to understand how visitors interact with our Site, helping us to continually improve the user experience.

  • Preference Cookies: These remember your selections and account settings to provide a more personalised experience. Some may remain on your device after your session ends.

  • Advertising Cookies: Used to show you relevant adverts based on your interests, and to help us measure the reach and effectiveness of our marketing activity.

Cookie Data Collection

When cookies are collected, we may also gather associated data such as your IP address, device details, and browsing behaviour. This information is used solely for analytical purposes and to improve our service. Shaped AE treats all such data with strict confidentiality, in line with this Privacy Policy.


By continuing to browse our Site, you agree to our use of cookies as outlined above. You can adjust your cookie preferences at any time through your browser settings.